"The tree was here first. Our job is to know when to help it and when to leave it alone."
Eugene started cutting trees in 1952. He started Bushor's in 1962. Brian came up under him. Brad earned his ISA card at nineteen. Three generations of ISA Certified Arborists — the kind of continuity Jacksonville doesn't see in this trade.
Red and white bucket trucks, a Liebherr crane, Vermeer grinders, and the branded dump truck that's hauled Jacksonville's brush for decades. Bushor's owns and runs its own fleet — no rentals, no subcontractors climbing your trees. The crew you call is the crew that shows up.
Most tree companies don't get to a second generation, let alone a third. The Bushors have. Each generation handed the saw, the ledger, and the ISA card to the next — and signed up for the certification themselves.
A young Eugene Bushor begins his tree-care career in Wisconsin. The trade is informal, the standards loose, but Eugene picks up the discipline that will define the family — diagnose first, cut second.
Eugene relocates with his family to Northeast Florida. He spends the rest of the decade learning the Southern canopy — live oaks, longleaf pine, magnolias, palms — work that has nothing to do with the maples and birches of the upper Midwest.
Eugene founds Bushor's because he believes Jacksonville deserves skilled, professional tree care — not just "somebody with a chainsaw and a pickup truck." The shop opens. The phone starts ringing. It hasn't stopped since.
When the International Society of Arboriculture introduces its certification, Eugene is among the first in Northeast Florida to sit the exam. From that point on, ISA certification becomes a family standard — not a marketing badge.
Eugene's son Brian — who's grown up in the yard, riding the trucks since he could hold a brush hook — becomes the second Bushor ISA Certified Arborist. He takes on technical removals and steps into the lead-estimator role.
Brian's son Brad starts in the industry in 2006 and earns his ISA card a year later — at nineteen, one of the youngest ISA Certified Arborists in the country at the time. The third-generation Bushor begins building the next decade of the company.
Brad completes the ISA's Tree Risk Assessment Qualification — the credential signed reports for real-estate transactions, expert testimony, and pre-construction protection plans require. The firm's consulting work expands.
Bushor's runs from the same shop on St. Augustine Road. Brian leads from the estimator's truck. Brad runs operations day-to-day. The crew brings over a hundred years of combined tree experience to every job. Eugene's standard still applies — diagnose first, cut second.
Three ISA Certified Arborists in one family-owned company. Over a century of combined hands-on experience under Northeast Florida canopies.
"The tree was here first. Our job is to know when to help it and when to leave it alone."
"Technical removals are won on the ground, before the climber ever leaves the truck. The plan is everything."
"I got my ISA card at nineteen. The badge made me a certified arborist. The next two decades made me a tree surgeon."
Three ISA Certified Arborists. A+ BBB rating since the modern era. Fully licensed and insured — General Liability and Workers' Compensation, both. We carry the paper and we do the work to ANSI A300 standards. Ask us for proof; we'll send it before the truck arrives.
Talk to a Bushor about your tree. Free estimate, no obligation, usually within 48 hours.
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